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Cielo MedSolutions’ Company Blog

"Welcome to our company blog. Within these blog posts, we hope to share our insights on clinical quality management, the patient-centered medical home, chronic disease management in primary care, evidence-based medicine, and the use of technology in ambulatory care settings."

- David Morin, CEO and Donald Nease Jr., MD, Chief Medical Officer

Sunday, January 27, 2008

The Technology is Never the Point!

Even as veteran tech entrepreneurs and business-builders, it’s safe to say that none of the top business people at Cielo –- neither Dave Morin nor Chris King nor I (http://www.cielomedsolutions.com/about-leadership.asp) –- is in love with technology for its own sake. Yeah, all three of us have built our respective business careers around solving tough problems using technology, some of it pretty super-wazoo stuff. But one thing we’re always in agreement about is, “The technology is never the point!”

In fact, here’s the way I’d put it: At Cielo, one important thing we have in common is that we like to identify large, unsolved customer problems that have potential to be solved by intelligently applying existing, proven, off-the-shelf technology. That way, there’s no technology risk associated with developing and implementing the new solution!

In addition, we believe in the principle that our customers are doing what they’re currently doing for a good reason – that they tend to know what they’re doing. Corollary: the greater the extent to which a company’s “solution” to the customer’s problem requires the customer to change the way they currently do things –- to alter their workflow –- the less likely that company is to succeed in selling their product into their target market. Sounds logical, eh?

Jim Price
Chairman & Cofounder
Cielo MedSolutions (www.cielomedsolutions.com)

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